Wednesday, July 16, 2014

Help Support the MIXIS Campaign

The mixed subculture is growing, and there’s an ever increasing market for products that are relevant to multiracial and multiethnic children. I remember Barbie Dolls of the World that celebrated various nationalities, and some limited edition Barbie dolls that were ethnically ambiguous. However, I’m not aware of anything promoting mixed identities until the Canadian company YNU Group, Inc., started by Debbie Goodland in 2005, introduced the MIXIS brand for dolls.

If Barbie and her friends are too monoethnic for your child to relate to, you might check out the MIXIS collections. Each MIXIS doll is based on a character complete a colorful mixed heritage, unique interests and hobbies, and a trendy outfit. Their faces, complexions, and hair reflect their ethnic and racial backgrounds. The dolls’ bodies are “naturally proportioned,” which means they can’t share Barbie’s clothes. However, e-patterns are available, and the MIXIS line is expanding. And they’re expanding so much that the YNU Group is looking into new markets.

Presenting the IndieGoGo MIXIS Campaign! In the planning stages are a MIXIS interactive website, comic book, and animation series. In return for your generous donations, Debbie Goodland is giving away Limited Edition dolls and “Unity Through Diversity” t-shirts. I encourage you to check it out. You can also learn more about MIXIS on their website, Facebook, and Twitter.

Mixis Campaign Video from Mixis on Vimeo.