The book starts off promising to entertain with a great introduction, stressing the need to think critically, assessing the problem of popular scientific misinformation, and discussing the limitations and difficulties that plague scientific research. But it quickly goes downhill with a rather boring review of should-be-obviously-wrong beliefs. Unlike similar debunking books that are upbeat in tone and fun to read, Schwarcz is dull. His explanations are bogged down in a lot of scientific lingo, and too often he just resorts to the “Well, it’s obviously stupid to believe this” sort of attitude. As if that’s actually going to help the reader!
When discussing things whose status is verified or yet to be determined, Schwarcz is a lot more balanced and easier to read. However, by then I was disillusioned with the book. Schwarcz just doesn’t deliver. Worse yet, he proves that even he’s not immune to quackery, eagerly taking up the banner of his favorite fad diet. Given his heavy use of science, readers with backgrounds in chemistry might appreciate Is That a Fact. However, the majority who just want to be entertained by a scientist uncovering the truth about Youngevity and Dr. Oz should probably look elsewhere.